Tuesday, 7 July 2015

From dev to dev: tips for promoting indie games with 0 budget from Daniel Steer, developer of Terra Incognita

We had a little chat with Super-Developer Daniel Steer, creator of Terra Incognita. He was very nice and kind sharing with us a few trips and tricks about 0 budget marketing. So, pay attention, dear game makers.


1. So far, what is the game you are most proud of and why?

I'm proud of this game because it is actually my first solo commercial release. After years of working on other games, in small or larger teams and really not enjoying having to work towards other peoples ideas and goals. Terra is in mid beta and is getting great feedback. 0 Negative reviews on Steam and a nice little niche following. I've built a really deep, lengthy story line. I love writing and building an RPG on this scale allows me to write a giant story in a great big universe. I love it!


2. Can you tell us, for the developers out there, how did you promote it? Or give out your 3 best tips for promoting an indie game with 0 budget.

1. Make friends - Build a contact list!
Start building a contact list, don't just spam message game-media journalists. Actually try and build a good relationship with as many of these as you can. Keep in touch, don't spam. It's personally taken me years to get a contact list of around 140, I really try to keep in touch, maintain positive relationships and have become good friends with a few of these contacts. 'Be a nice guy' (or lady, of course) Don't be abrasive or get upset when people critique your game/s. Because it will happen.

2. Never underestimate the power of social media marketing!
Social media marketing is key for building a fan base around your game, Learn to use hash tags properly, target your audience, again don't just spam. Giveaways can give gamers and users an incentive to stick around and come back to your page again.

3. Work damn hard. Don't give up.
A friend and great game developer once said to me "Your game is cool, it's just cool, so stop being a pussy and worrying about what some people think and get back to work. Go and finish the damn game!" ​

Players, gamers, writers, bloggers, journalists and even friends WILL criticise your work eventually, thank them for their feedback, go into your room and scream into your pillow. Always try and keep in mind, you will never please everyone. A big part of being an indie developer for me personally, is making the type of game that I want to exist. The games I make are almost extensions of myself, the games I played growing up and nostalgia constantly inspire me. When I'm having a shit day, or someone says my game sucks, I push on. It makes me work harder.
If someone posts something that really gets you mad, that upsets or you strongly disagree with, remain polite, heck! Thank them for their feedback and move on. ​ If you don't love making games and enjoy it, you probably shouldn't be an indie developer. Passion and the love is what should fuel you, don't give in, don't give up! 

Tuesday, 16 June 2015

From dev to dev: tips for promoting indie games with 0 budget from Konstantin Popov from Biart, developer of Depth Hunter 2: Deep Dive

We are very proud to introduce Konstantin Popov, developer of Depth Hunter 2: Deep Dive. He gave us a few good tips about 0 budget marketing. Very sure you'll find this very helpful.

Konstantin Popov

1. So far, what is the game you are most proud of and why?

I would say, Depth Hunter 2 is my favorite one. I like its visual style and the atmosphere we created thanks to our new graphics engine. And what is even more important  – the game is easy to play. Thanks to this we got a lot of good feedback from our users.  We released the game for iOS and Steam last year and decided to publish two DLCs after we got first feedback.  Now we are thinking about possible updates and it most probably will be published for Android this year. I myself like the underwater world and I am proud that it looks so realistic in Depth Hunter 2.

2. Can you tell us, for the developers out there, how did you promote it? Or give out your 3 best tips for promoting an indie game with 0 budget.

We had no budget to promote Depth Hunter 2. To start with, we decided to publish some kind of an invite for bloggers and give them free keys. We had a lot of youtube videos from bloggers within the first week. Then we cooperated with press sites and ran some giveaway events. We also used our Facebook page to promote the game and decided to start submitting the game to various bundles earlier than we normally did with our other titles to get more installs and promote our upcoming DLCs.
There's no news that nice video trailers, Steam trading cards, more screenshots are very important to drive the traffic to your site or Steam page.

Monday, 8 June 2015

Game spotlight: Mind Dead

Game 6 of the Summer Reloaded Bundle is Mind Dead.

 
  
Play as max cooper, an SSF agent whose journey to a deserted oil producing community with a group of scientists has led to an outbreak of infection back at their research facility. Fight hard for survival as you battle the hordes of fierce infectees in this action horror game.




Key Game Features:

- A third person survival horror action game with a great storyline.
- Earn points by killing zombies and rescuing survivors.
- Use earned points to purchase health packs, weapons and ammunition from the AGM terminal.
- Find keycards and passwords to unlock secured doors and terminals.
- Game saves automatically at every checkpoint.
- (Bonus) Play game in survivor mode and try to beat your high score!
  
System Requirements:

OS: Windows Vista or Higher, Mac
Processor: 2.10GHz dualcore
Memory: 2 GB
System: 32 bit or 64 bit operating system
Hard Disk Space: 400 MB

Get this game NOW with a lot of more games in our new bundle! http://www.playinjector.com/

Pay What You Want - Help Charity - Fund New Games - Have Fun!

Game spotlight: Nyctophobia

Game 5 of the Summer Reloaded Bundle is Nyctophobia.


One night, as you're driving alone along a dirt road in your pickup truck, you take a wrong turn into the depths of the mysterious Lakeview Woods. Your fears come alive. You are plunged into darkness and move slowly across unfamiliar terrain. You are pursued by a man known only as "The Keeper" who scatters cryptic messages throughout the woods. The gameplay is tense as you collect battery packs to keep your flashlight lit or else be swallowed by the darkness. There are key items you must collect that serve a purpose toward reaching the ultimate goal of bringing back the light. The map is expansive with numerous different environments to explore and challenges to overcome. Can you defeat the darkness?


System Requirements:

OS: Windows XP or later (Windows 7 or later recommended) or Mac OSX 10.7+
Processor: 2GHz Intel processor (Duo core or better recommended)
Memory: 800 MB minimum (1GB recommended)
Hard Disk: 520MB free space (550 recommended)

Get this game NOW with a lot of more games in our new bundle! http://www.playinjector.com/

Pay What You Want - Help Charity - Fund New Games - Have Fun!

Game spotlight: MaPARedux

Game 4 of the Summer Reloaded Bundle is MaPARedux.


The game is a shooter with elements of Survival Horror. The main place in the game will be given a clearance of zombies and droids. During the game, will meet as a classic slow, and new running zombies. In addition to the infected in the game will meet human adversaries, like the other survivors.

The combat system is based on the use of different types of weapons. In addition to direct contact with the enemy in the game is stealth: the player can quietly approach the enemy and kill him.

What would happen to the planet?! she'll suffer from the plague of the zombies or attack droids, or YOU will save the Earth from destruction...




Minimum:

OS: Win 7 SP1, Win 8.1 (64-bit),, Linux x64
Processor: Intel Celeron 1.7GHz
Memory: 2 GB RAM
Graphics memory: 512 MB
DirectX®: 10 or OpenGL 3.0
Disk space: 1.2 GB

Recommended:

OS: Win 7 SP1, Win 8.1 (64-bit), Linux x64
Processor: Intel Core i5-750, 2.67 GHz | AMD Phenom II X4 965, 3.4 GHz
Memory: 4 GB RAM
Graphics: NVIDIA GeForce GTX
Graphics memory: 1 GB
DirectX®: 11 or OpenGL 3.0
Disk space: 1.3 GB

Get this game NOW with a lot of more games in our new bundle! http://www.playinjector.com/

Pay What You Want - Help Charity - Fund New Games - Have Fun!

Sunday, 7 June 2015

Game spotlight: Royal Defense

Game 3 of the Summer Reloaded Bundle is Royal Defense.

 

The castle needs a hero – hordes of trolls are surrounding it! Build towers, save money, learn spells - don't let the enemy in! Follow the exciting story of the dwarven kingdom's eternal struggle against the troll hordes, who want only to crush the dwarves and claim their territory. Unique units, a wide range of structures, spells, gold and various resources make this game that you will return to again and again.
Every single-screen level sees the player's headquarters assaulted by wave after wave of troll forces.

To defeat these monstrous hordes, you must construct defensive towers and units and learn to wield powerful spells. Tap anywhere you like for a handy pop-up menu listing all the units and structures you can build in that location. Tap existing structures to see how you can upgrade your forces with ever-more powerful improvements!

All your towers and units have specific stats: Damage, Fire rate, Damage radius, Damage type, as well as various other features, such as enemy slowdown and Damage Over Time.
Each level also brings new units and structures to help you fight the troll menace. You’ll never be lacking for new and exciting ways of decimating those nasty trolls!

- 60 different progressively challenging levels
- 3 unique game settings
- 17 kinds of creatures
- 12 kinds of towers and structures
- Extensive magic system
- Various upgrades
- Fascinating gameplay



System Requirements:

OS: Windows XP SP3
Processor: 1500 MHz
Memory: 512 MB RAM
Graphics: OpenGL 3.0 compliant with 1.0GB of video RAM
DirectX: Version 9.0
Hard Drive: 250 MB available space

Get this game NOW with a lot of more games in our new bundle! http://www.playinjector.com/

Pay What You Want - Help Charity - Fund New Games - Have Fun!   

Wednesday, 3 June 2015

Game spotlight: GunWorld

Game 2 of the Summer Reloaded Bundle is GunWorld.


 
Plant seeds, grow guns, whoop some alien butt! GunWorld is an 8-bit inspired platformer where guns grow on trees! 




System Requirements:

OS Windows 7 or newer
CPU - 3.0 GHz recommended
Memory - 4 GB RAM recommended
HDD - 55 MB available space