From dev to dev: tips for promoting indie games with 0 budget from Konstantin Popov from Biart, developer of Depth Hunter 2: Deep Dive

We are very proud to introduce Konstantin Popov, developer of Depth Hunter 2: Deep Dive. He gave us a few good tips about 0 budget marketing. Very sure you'll find this very helpful.

Konstantin Popov

1. So far, what is the game you are most proud of and why?

I would say, Depth Hunter 2 is my favorite one. I like its visual style and the atmosphere we created thanks to our new graphics engine. And what is even more important  – the game is easy to play. Thanks to this we got a lot of good feedback from our users.  We released the game for iOS and Steam last year and decided to publish two DLCs after we got first feedback.  Now we are thinking about possible updates and it most probably will be published for Android this year. I myself like the underwater world and I am proud that it looks so realistic in Depth Hunter 2.

2. Can you tell us, for the developers out there, how did you promote it? Or give out your 3 best tips for promoting an indie game with 0 budget.

We had no budget to promote Depth Hunter 2. To start with, we decided to publish some kind of an invite for bloggers and give them free keys. We had a lot of youtube videos from bloggers within the first week. Then we cooperated with press sites and ran some giveaway events. We also used our Facebook page to promote the game and decided to start submitting the game to various bundles earlier than we normally did with our other titles to get more installs and promote our upcoming DLCs.
There's no news that nice video trailers, Steam trading cards, more screenshots are very important to drive the traffic to your site or Steam page.